I'm Maddie Begala, a dietitian, recipe developer and creative living in Melbourne.

Pinchy is a tangible extension of my social media alter ego, Pinch of Maddie, where I share recipe content, styling inspo and cute pics of my doggo, Scruffy Sous Chef.

If you can't tell, I love colour — it's something simple that brings me so much joy, and that's really the foundation of this brand.

My desire is to brighten your lives through the heartbeat of your home: the kitchen.

Thanks for popping by, and I hope you see something here that you might like to adorn your life with.