I'm Maddie Begala, a dietitian, recipe developer and creative living in Melbourne.

Pinchy is a tangible extension of my social media alter ego, Pinch of Maddie, where I share recipe content, styling inspo and cute pics of my doggo, Scruffy Sous Chef.

If you can't tell, I love colour - it's something simple that brings me so much joy, and that's really the foundation of this brand.

With a background in food science and product development, I'm passionate about creating pieces that are not only beautiful, but thoughtfully designed for real, everyday use.

Every board and platter blends playful colour with functional, designer-led detail - tools that elevate the ordinary moments in your kitchen.

My desire is to brighten your lives through the heartbeat of your home: the kitchen.

Thanks for popping by, and I hope you see something here that you might like to adorn your life with.